Memphis 3.0, the City’s Comprehensive Plan for the next 20 years, utilizes an anchor strategy that encourages development to places where change was desired by residents. The Elvis Presley and Raines anchor neighborhood is an accelerate anchor with a focus on the area surrounding Whitehaven Plaza. The anchor neighborhood is mostly single-family homes with some multi-family. Situated on Elvis Presley Blvd., Whitehaven Plaza has a mix of local and national businesses including a national grocer with some vacancies. The Plaza contains a mix of several single-story attached strips and stand-alone businesses. A large vacant parcel and abundance of parking along with some vacant store-fronts provide an opportunity for infill development. The Elvis Presley and Raines anchor neighborhood is designated an Urban Main Street.